News

Putting Advocates behind the Wheel…

2011-09-08T00:38:00Z

MSC has helped non-profit advocacy organizations take online communication into their own hands. We developed an easy-to-use online advertising platform and training materials for Plains Justice to jumpstart their in-house advocacy campaign and worked with VPIRG to secure and use a Google grant for online advertising.

A Fresh Approach to Clean Energy

2011-08-30T23:46:00Z

Focus group research tells us that American’s overwhelmingly support clean energy. They just don’t always like the way environmentalists talk about. Based on qualitative research in Minnesota and Michigan, MSC is helping advocates in the Midwest find a common language. We developed a frame and distinct message positions to support clean energy legislation and drive the transition to a clean future. We’ve shared these findings with over 200 advocates at RE-AMPS annual meeting and during a handful of working groups.

Less Fuss, More Recycling

2011-06-20T22:04:00Z

Conservation Minnesota had a better idea – a recycling refund that would save Minnesota taxpayers $100 million dollars a year and double the amount of recycling. No Brainer? You got that right! Slam dunk legislation? Not in this day and age! Working with Conservation Minnesota, MSC crafted an advertising message and plan to reach Minnesotans at their summer homes -- the ballpark and the lake -- running ads during Minnesota Twins baseball games and online to build support for the Recycling Refund.

Dead Zones = Dirty Water

2011-05-06T20:44:00Z

MSC continues to help The Chesapeake Bay Foundation fight to clean up one of America’s greatest natural treasures – The Chesapeake Bay. From online and radio advertising to ongoing strategic and message development services, we are a proud member of CBF’s communications team.

By any other name…A Rose!

2010-12-08T10:10:00Z

What to do with a great policy that has an unfortunate name? Change it! Feed-in Tariffs – the Chinese gooseberry of energy policy -- are a proven tool for driving the adoption of clean, renewable energy across the globe. But in the U.S., its policy handle was creating political heartburn. Working with advocates and foundations, MSC used qualitative research to develop an alternative name for FIT. Then, MSC helped rebrand and refocus messaging with advocates, local and state agencies and officials, to spur the development of a CLEAN energy policy.

Plugging the Keystone XL Pipeline

2010-11-29T22:40:00Z

Let’s stop the next oil spill disaster BEFORE it happens. That was the message of the integrated online, radio, and cable campaign designed and executed by MSC for Corporate Ethics International. The campaign helped shine a bright spotlight in Washington on stakes at hand as the State Department considers approving the Keystone XL Pipeline.

Beating the Big Money Tsunami

2010-11-17T12:18:00Z

While big firms went belly-up -- losing race after race in 2010 -- MSC helped our candidates stay belly-down (a lesson we learned from the mighty Armadillo). Congressman Ron Kind beat a $2.1 million dollar negative advertising tsunami; Congressman Steny Hoyer turned back a formidable Tea Party candidate; and Mayor Chris Beutler won a second term in Lincoln, NE. MSC is now five for five in red state campaigns.

Stopping the Buck in Colorado

2010-11-10T13:25:00Z

Campaign Money Watch and MSC teamed up to spotlight Senate candidate Ken Buck’s pay-to-play record with an integrated cable, broadcast, online and radio ad campaign in Colorado. In a tough year for incumbents, Sen. Michael Bennet beat Buck.

Traveling to Alberta? Think Again!

2010-08-06T21:23:00Z

You might think of Alberta as the home of Banff, picturesque mountains, and a majestic boreal forest. But it is also home to one of the largest global oil disasters – the Alberta Tar Sands. MSC teamed up with Corporate Ethics International and other NGOs to design and run a coordinated online and digital billboard campaign across London and the U.K. to begin changing perceptions of Canadian environment and ethics globally.

Say Goodbye Nuclear…Goodbye

2010-06-03T00:36:00Z

Working with Vermont Public Interest Group, MSC helped develop the message and online ad campaign advocating for the timely retirement of Vermont Yankee. The result: the Vermont Senate voted to put the dangerous old power plant out to pasture-- the first time in history a state legislature denied a nuclear plant a 20 year extension.