Since the launch of their paid media efforts, MacWilliams Sanders Communication has been proud to work with Corporate Ethics International and other environmental advocacy coalitions to increase awareness about the environmental havoc wreaked by tar sands mining in Alberta, Canada. 

Most recently, we were delighted to work with the Tar Sands coalition to produce a full-page ad in Variety linking the tar sands mining across Canada to the mining of Pandora's unobtanium in Director James Cameron's Oscar-winning movie, Avatar.  

The year is 2010.  Vermont Yankee is a 40 year old, antiquated and outdated power plant.  Reports surface of tritium leaks being discovered into the local Connecticut River valley.  Vermont Yankee's license is up for renewal, but a state law requires the Vermont State Senate must approve relicensing the aging, leaking plant.

Enter VPIRG and other progressive businesses across the state, who launch a concerted effort to convince state senators to vote against relicensing Vermont Yankee.  They in turn hired MSC to create a comprehensive messaging strategy as well as an integrated, targeted online campaign across key legislative districts in Vermont. 

MSC helped deliver over 6 million impressions and sent nearly 5,000 visitors to the VPIRG website, where concerned citizens could learn how to contact their legislators and what they could do to protect the Green Mountain State.  For more information on the campaign and VPIRG's work to block renewal of Vermont Yankee, please visit www.NotSafeNotTrustworthy.org. 

MSC has been integral in the process of helping Congressman Ron Kind (D-WI) launch a community service project to engage volunteers around the 3rd Congressional District in western Wisconsin.  Since its birth in late 2009, Kind Communities projects have used online ads to engage volunteer help.  

These  community service projects have included the refurbishing of a women's refuge home in Eau Claire, feeding the hungry in La Crosse, augmenting the work of Habitat for Humanity in New Richmond, and helping veterans and the elderly.  We are excited to continue working with the Kind Volunteers to engage the spirit of compassion and help communities help themselves across western Wisconsin.  

To learn more about Kind Communities service projects, please visit www.ronkind.org/kindcommunities.cfm. 

MSC is currently working with the Maryland Budget Campaign and the Chesapeake Bay Foundation to develop top line messaging and a complete online campaign to raise awareness about Maryland's potential budget cuts.  Such cuts would eliminate funding for environmental programs.  Losing these programs would cost the state important jobs in the environmental sector and would put the state's beautiful natural resources at risk. 

To raise awareness among the state legislators in the Maryland General Assembly in Annapolis as well as Marylanders across the state, MSC developed a messaging and a comprehensive online campaign across Facebook and a host of local online platforms to spread the word and save environmental funding.  To learn more about the campaign and the work of CBF and the Budget Coalition, please visit www.SupportGoodMDJobs.com.  

Of late, we've been delighted to work once more with Minnesota Environmental Partnership (MEP).  Our latest project has included the development of messaging in six states on clean energy for organizations and candidates to use in the coming election season. 

We are proud to have worked with MEP for almost a decade, especially as they are one of the most cutting edge environmental coalitions in the country.  For more on the work of MEP and their work to protect and restore Minnesota's environment, please visit www.mepartnership.org.