Wednesday, September 7, 2011 at 8:38PM MSC has helped non-profit advocacy organizations take online communication into their own hands. We developed an easy-to-use online advertising platform and training materials for Plains Justice to jumpstart their in-house advocacy campaign and worked with VPIRG to secure and use a Google grant for online advertising.
Tuesday, August 30, 2011 at 7:46PM Focus group research tells us that American’s overwhelmingly support clean energy. They just don’t always like the way environmentalists talk about. Based on qualitative research in Minnesota and Michigan, MSC is helping advocates in the Midwest find a common language. We developed a frame and distinct message positions to support clean energy legislation and drive the transition to a clean future. We’ve shared these findings with over 200 advocates at RE-AMPS annual meeting and during a handful of working groups.
Monday, June 20, 2011 at 6:04PM Conservation Minnesota had a better idea – a recycling refund that would save Minnesota taxpayers $100 million dollars a year and double the amount of recycling. No Brainer? You got that right! Slam dunk legislation? Not in this day and age! Working with Conservation Minnesota, MSC crafted an advertising message and plan to reach Minnesotans at their summer homes -- the ballpark and the lake -- running ads during Minnesota Twins baseball games and online to build support for the Recycling Refund.
Friday, May 6, 2011 at 4:44PM MSC continues to help The Chesapeake Bay Foundation fight to clean up one of America’s greatest natural treasures – The Chesapeake Bay. From online and radio advertising to ongoing strategic and message development services, we are a proud member of CBF’s communications team.
Wednesday, December 8, 2010 at 5:10AM What to do with a great policy that has an unfortunate name? Change it! Feed-in Tariffs – the Chinese gooseberry of energy policy -- are a proven tool for driving the adoption of clean, renewable energy across the globe. But in the U.S., its policy handle was creating political heartburn. Working with advocates and foundations, MSC used qualitative research to develop an alternative name for FIT. Then, MSC helped rebrand and refocus messaging with advocates, local and state agencies and officials, to spur the development of a CLEAN energy policy.